This length lets you provide adequate information, including keywords, to engage and inform readers. Therefore, the best SEO word count for your landing pages is about 500 words. The central focus should be on pointing the visitor to your Call To Action (CTA): The primary purpose of landing pages is to drive conversions. This length is appropriate for thoroughly covering events and including relevant details and quotes without veering off-topic. As such, news articles should ideally be between 500 and 800 words. There isn’t a lot of room for opinions or commentary. News-based content needs to be factual and straightforward. But without going into full-length article mode or keyword stuffing. This length leaves plenty of room for describing a product, highlighting its unique features and benefits, and incorporating short and long-tail keywords. However, to showcase your products in an aesthetically pleasing and concise manner, it’s best to avoid excessively long descriptions:Īpproximately 300 words is a good word count for product pages. Product PagesĮffective product pages have attractive images and creative copy. Much less than that, and your readers and search engines might think you’re glossing over needed information. Therefore, to include clear, thorough explanations and instructions, it’s best to aim for approximately 2,000 words.
You’re teaching someone about a concept, product, or process they’re unfamiliar with. Educational ContentĮducational content tends to be longer simply due to the nature of its material. Going over that (except in very specific circumstances for valid reasons) tends to make Google and users look more warily at the post. However, long-form articles that go into more depth, such as tutorials or how-to posts, should be closer to 1,500 words. Usually, it’s appropriate for them to range anywhere from 300 to 1,000 words. Blog Postsįor most websites, blog posts and articles like this one make up the majority of content. Again, keep in mind that these are general estimates. Let’s look at which lengths are best for specific types of content. Therefore, you can use it as a benchmark for your content, gauging whether or not your content has provided enough detail and value for Google to rank it.
Instead, this number is an average word count of the pages and posts that rank the highest in Google search results. However, this doesn’t mean that writing 1,500 or 2,000-word posts will automatically send your content to the first ranking position in the SERPs. Instead, the best word count depends on a handful of factors, such as the type of page you’re creating.īacklinko published a study claiming the best word count for SEO was 1,447. However, there isn’t necessarily a one-size-fits-all answer for word count SEO. There are some general SEO guidelines and best practices to follow. While you can answer some questions with thin content, it’s not necessarily the best approach for all posts and pages. You can also work in other content elements to boost SEO, including headings, images, and links.įinally, longer articles let you explore topics in greater depth than is possible with confined word count limits. For example, you’ll have more opportunities to incorporate your target keywords, including long-tail variations, without keyword stuffing.
In addition, high word counts leave ample room for optimization. Otherwise, you risk boring your users, which won’t bode well for your reader engagement or SEO. It’s essential to ensure you provide relevant and unique information that accurately reflects your post title. Google can tell if your article is mostly fluff. That said, we don’t recommend making your posts lengthy for the sake of it. Generally, Google tends to favor longer articles. This length helps the search engine crawl and interpret the information and rank it in the relevant SERPs. Typically, the longer the content, the easier it is for Google to determine what your article is about. It helps to understand why word count matters for SEO. Word count is important, but in reality, it’s a combination of the two views. Others argue that it’s not the quantity but the quality of words that count. Some people say the longer the article, the better. There is a lot of debate about whether word count matters for SEO. Write Tutorials as if You’re Explaining Concepts to a Child Use Headings to Break Up Your Posts Into Sub-Topics
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